SBI Cards & Payments Services Pvt. Ltd., or SBICPSL, is a payment solutions provider in India. It is incorporated as a joint venture between the State Bank of India, India's largest bank, and GE Capital. They are headquartered in Gurgaon, Haryana/ Delhi NCR and have branches in over 50 cities across India. For the financial year ended March 31, 2016, SBI Card recorded a net profit of INR271 crore and profit before tax of about INR438 crore. As of July 2016,the company has a customer base of 3.75 million credit cards .
Maps, Directions, and Place Reviews
GE Capital had, in 1998, partnered with State Bank of India to float two joint venture companies, including SBI Cards for developing credit card business in India.
SBI Cards & Payment Services is the front end of the business focusing on marketing and distribution of credit cards. On the other hand, GE Capital Business Process Management Services takes care of technology and processing as a captive BPO unit. GE Capital owns 40 per cent in the former and 60 per cent in the latter.
SBI owns 60 per cent in SBI Cards and Payment Services and 40 per cent in the captive BPO unit.
As on July 2016, State Bank of India was looking for a replacement for GE Capital in the credit card joint venture in accordance with General Electric's global plan to exit from finance business.
SBI Credit Cards
SBI Card caters to both the individual and corporate segments. SBI Card offers a number of cards under each of the following categories:
- Premium Card
- Classic Card
- Travel & Shopping Card
- Exclusive Card
- Corporate Card
- Kisan Card
- Loan Card
- ???????
Logo
The SBI Card logo has the symbol of State Bank of India, which is a circle and not key hole, and a small man at the center of the circle.
Milestones of SBI Card
- 1998: SBI Card enters the credit card space
- 1999: Reaches the '1 Lakh' mark within 10 months of launch
- 2002: SBI Card enters the '1 Million Cards' club
- 2002: First partnership with a public sector bank
- 2003: SBI Card launches 8 Cities Affinity Cards with special tie-ups & offers
- 2005: The 2 Million Cards Milestone crossed
- 2006: SBI Card launches SBI Railway Card for Indian Railway travellers
- 2006: The launch of co-brand cards, SBI Spicejet Card & TATA Cards, India's first Loyalty cum Credit Card
- 2006: SBI Card becomes second largestCredit Card issuer with 3 million cards
- 2010: SBI Platinum Card launched
- 2011: Launches chip-based EMV Cards
- 2012: Launches SBI Signature Card for HNIs
- 2013: SBI Card launches the Air India SBI Signature Card and the Air India SBI Platinum Card
Awards
- Reader's Digest 'Most Trusted Brand Gold Award' (2008, 2009, 2010, 2012, 2013)
- Rated #2 in CNBC Consumer Awards 2 years in a row (2007-2009)
- Winner of Best Mature Captive Delivery Unit in Asia (2009)
- Reader's Digest 'Most Trusted Brand Gold Award' (2008)
- Rated #2 in Business World Survey on Customer Satisfaction (2007)
Source of the article : Wikipedia
EmoticonEmoticon